Sustainability

Image of two people standing side by side with snowboards on a ski hill against a blue sky.

Our planet is our responsibility.

Like the wolf, our lives revolve around sustaining our ecosystem.

We believe in a world where things are made without harmful chemicals and without draining natural resources. It’s why we make the things we make, the way we make them.

From our 100% biodegradable, renewable, all-natural Merino wool, sustainably sourced from select certified-humane sheep farmers, to our completely recyclable packaging, made from finely milled plant fibers, obtained from sustainably managed forests, we’re aiming to create a new way forward and protect the place we call home.

We are one pack.

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What we're doing - from day one.

Most brands are committing to changing their sustainability practices. We’re starting with world leading standards already in place, so that the places we play in are protected for the next generation.

Greenpeace textile standards.

Our textile production facility is recognized by Greenpeace as the first in the world to work entirely according to its textiles procurement standard. The Greenpeace standard embodies all existing best practices in terms of zero use of toxic chemicals, fairness and transparency.

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Free from toxic substances.

We never use chemical washes and use only certified raw materials that have no harmful effect on our employees, our customers or our environment.

All of our organic wool is super soft because it’s free of Superwash - a harsh chemical treatment that coats the wool fibers with plastic so the product doesn't shrink. Most wool products use this treatment, which means your non-organic wool contains plastic that become microplastics when washed. Our organic wool does not use this treatment and thus remains softer because of it. Less plastic on us, in our environment, and in the ocean means a softer and healthier product on you and the environment.

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100% Green Energy.

Throughout our entire production chain, we use only green electricity from renewable sources in a responsible and efficient way.

Sustainable textiles.

Our textiles are developed with a focus on natural, organic or recycled fibers that have no negative impact on the environment.

Image of black and white spools of thread on metal racks

Sustainable production.

Environmental and social responsibility commitments cover all areas of our production and operations – from organically farmed natural fibers, the use of chemicals in production, to fair pay for employees and absolute transparency in production processes.

Image of two packages from Woolf Merino with a piece of black clothing sticking out.

Recyclable packaging.

We are proud to ship all of our products in plastic-free, 100% recyclable / compostable packaging.